Ric DEF Design
Rondo Jeans Collection 1972 by Hi-Plan
Selected by Design Centre Brussels 1972
In the early 1970s, Deforce launched his first complete collection of newly designed home furniture inspired on the ideas of Pop Art Culture. The collection was launched under the name Jeans Rondo and manufactured by Hi-Plan a small furniture firm at Ingelmunster (B). References to Pop-Art where the use of Jeans and the concept of roundness as we find back in the esthetics and typography of sixties Hippie culture. The industrial design with the typical plywood curves as well as the choice of jeans as a new trendy fabric was intended to give design a more popular image.
The Jeans Rondo was executed in oak plywood finished with various types of lacquer. The total concept provided affordable design furniture with a more popular image for young and modern families, including living room, dining room, office, library cabinet and bedroom furniture.
Jeans Rondo was selected in 1972 by Design Centre Brussels which gave the production a boost from its start. Jeans Rondo was very successful for about a decade, a specially in the Netherlands and in Flanders. A look at the former commercial Jeans Rondo presentation folder can be seen here.
From the Jeans Rondo collection, an off-spin of other affordable new designs, the RONDO 2000 collection in larch, pine or oak wood was subsequently realized.
Rondo 2000 Collection
The Rondo 2000 collection was made in solid larch, oak and lacquered versions finished with different colors of first quality leather. The collection was equally presented at various design fairs and mostly distributed in Flanders and the Netherlands.
